Director of Marketing

Merritt Island, Florida | Full-Time

The Opportunity

An iconic, large-scale visitor attraction is seeking a Director of Marketing to lead brand positioning and growth strategy for a globally recognized, experience-driven destination rooted in education, innovation, and immersive guest experiences.

This role is ideal for a full-funnel marketing leader with strong B2C customer acquisition expertise, proven leadership ability, and a passion for delivering exceptional guest experiences. The Director of Marketing will drive visitation, revenue growth, and long-term brand impact through integrated marketing and communications initiatives.

Compensation

Base Salary: $104,100 – $140,500 annually

Additional compensation may include a performance-based bonus or incentive opportunities. A comprehensive benefits package is offered.

Benefits Overview

• Medical, dental, and vision insurance
• 401(k) with company match
• Annual performance bonus eligibility
• Paid vacation and holidays
• Paid parental leave
• Tuition and professional development reimbursement
• Employee travel and hospitality discounts

Key Responsibilities

• Partner with executive leadership to align marketing strategy with revenue growth, attendance goals, and long-term business objectives
• Develop and execute integrated marketing campaigns across advertising, media, partnerships, digital, social, and content channels
• Lead public relations strategy to expand media presence and maintain strong brand positioning
• Drive digital marketing initiatives including website strategy, SEO/SEM, paid media, email marketing, and social platforms to increase ticket sales and repeat visitation
• Oversee content development that strengthens emotional connection, engagement, and brand loyalty supported by performance analytics and ROI tracking
• Lead, mentor, and develop a cross-functional marketing team while managing agency partners, budgets, KPIs, and executive reporting

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred
• Minimum 8+ years of progressive marketing leadership experience within attractions, hospitality, tourism, entertainment, or experiential industries
• Strong expertise in digital marketing, brand strategy, content development, social media, and public relations
• Demonstrated experience managing marketing budgets with measurable ROI outcomes
• Excellent communication, presentation, and stakeholder management skills
• Flexibility to work evenings, weekends, and holidays as required in a live-experience environment

About the Organization

This organization operates a world-renowned visitor destination featuring immersive exhibits, educational programming, large-format theaters, guided experiences, and interactive attractions designed to inspire guests of all ages.

With operations spanning multiple iconic destinations, the company provides strong career growth opportunities within hospitality, attractions, and experiential entertainment environments.

Equal Opportunity Employer

The organization is committed to providing equal employment opportunities and considers applicants without regard to race, color, religion, gender, gender identity, national origin, age, disability, veteran status, sexual orientation, or any legally protected status.