MARKETING DIRECTOR Location: New York City, NY | Compensation: $100,000 – $130,000 | Full-Time

We are a nationally recognized, award-winning restaurant group with deep roots in the New York food scene. Known for our wood-fired Neapolitan pizzas, seasonal pastas and plates, scratch cocktails, natural wines, and rotating craft beers, we have built an iconic brand and are actively growing. We are seeking a talented Marketing Director to join our leadership team and drive the next chapter of our growth.

The Marketing Director will be responsible for developing and executing the overall marketing strategy for our restaurant brand, ensuring the successful growth of our customer base, and driving brand loyalty. This individual will lead the marketing team and collaborate closely with the operations, culinary, and leadership teams to ensure cohesive brand messaging and impactful customer engagement. The ideal candidate is a creative thinker, data-driven, and passionate about the hospitality industry.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with at least 3 years in a senior leadership or managerial role, preferably within the hospitality or restaurant industry.
• Proven track record of successfully developing and executing marketing strategies that drive business growth.
• Strong understanding of digital marketing channels, including social media, email marketing, content marketing, SEO, and paid media.
• Excellent leadership, communication, and interpersonal skills.
• Creative, analytical, and results-oriented with the ability to think strategically and act tactically.
• Ability to manage multiple projects simultaneously while maintaining a focus on quality and deadlines.
• Knowledge of the restaurant industry, customer behavior, and competitive landscape.

Duties & Responsibilities

• Strategic Marketing Leadership: Lead the creation and execution of the restaurant's marketing strategy across digital, print, and experiential channels, ensuring alignment with company goals and values.
• Brand Development & Positioning: Define and strengthen the restaurant's brand identity and voice. Oversee all brand-related messaging, ensuring consistency across all touchpoints.
• Marketing Campaigns & Promotions: Design and implement effective marketing campaigns to drive customer acquisition, retention, and overall revenue growth. Oversee promotions, seasonal initiatives, and special events.
• Digital Marketing Strategy: Spearhead the restaurant's online presence, including website management, social media strategy, email marketing, SEO/SEM, and digital advertising. Drive content strategy that engages and builds a loyal following.
• Customer Engagement: Develop and manage customer loyalty programs, digital marketing funnels, and other strategies to boost customer retention and lifetime value.
• Market Research & Data Analysis: Analyze market trends, customer behavior, and competitor activity to inform strategic decisions. Utilize data and analytics to measure the success of campaigns and optimize future marketing efforts.
• Team Leadership & Development: Lead and mentor a growing marketing team, setting clear goals, providing feedback, and fostering a culture of creativity, collaboration, and excellence.
• Cross-functional Collaboration: Work closely with the operations, culinary, and service teams to ensure marketing strategies are in sync with customer experience, promotions, and product offerings.
• Budget & Resource Management: Manage the marketing budget effectively, ensuring resources are allocated for maximum return on investment. Track spending and adjust strategies as necessary.
• Public Relations & Partnerships: Cultivate and maintain strong relationships with influencers, media, and local organizations to generate brand awareness and positive press.